Nov 28, 2023
Seamless Releases with Dynamic Sales

We're excited to introduce a major new feature: Dynamic Sales!

Over the last few months, we’ve spoken with hundreds of creators about a common issue in the final stages of planning a drop: how should they sell their new collection? Depending on the artist, these concerns fall into two categories:

  1. How can I drive more sales and ensure my collection sells out?
  2. How can I fairly manage a release when there’s more collector demand than artwork available?

In both cases, Dynamic Sales can help. We designed it to help all types of artists customize and tailor their sales strategy like never before. With Dynamic Sales, you now have the flexibility to set up and manage multiple sales strategies to align with your goals and community.

Cutting-Edge Capabilities

Here are the advanced sale mechanics you can now configure:

  • Artist Reserves: Specify a reserved set of tokens just for you as the artist, for free. This is a great option for ensuring specific collectors or friends can get an artwork.
  • Allowlists: Create exclusive gated tiers for specific communities. Define custom access and pricing. These can run in parallel or be sequenced over time.
  • Public Mints: The classic open mint we all know and love. Set the date, time, and number available to the public.

Mix and match strategies to engage your core community while also allowing new fans to participate. The power of Dynamic Sales is how you can tailor it specifically for your project vision.

More Customization Coming

This first iteration unlocks new possibilities, and we'll continuously refine Dynamic Sales over time with creator feedback.

To get started, find the new features embedded within our collection creation flows in our creator tools dashboard.

As always, Highlight is committed to empowering the next generation of digital artists. Questions or feedback? Hit us up at gm@highlight.xyz.